Learnfly Academy

Google AdWords Essential Training

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  • Regular price Rs. 12,300.00

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Speak to Counsellor: Call 1-800 3000 7460 (India Toll Free)

Quick Overview

Course Description

Pay Per Click (PPC) is the term used quite often in the field of business and trade marketing. Commonly known as Google AdWords, PPC aims to work towards promoting a business or brand. It is one of the most widely used tools in the marketing world.

Learnfly, with Pay Per Click (PPC) Training Course, aims to train its learners with the basics as well as how to delve deeper while going beyond the basics. Apart from training you about targeting, research, writing ads and campaign optimization, the course will accustom you to think beyond with creative ideas. It will guide you as how you can place an ad while getting high returns out of it. Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

Enroll for a Live Class

Enroll for the course at the earliest as we have limited seats available.

Duration : 1 hour
Length : 9 Weeks
Batch Start Date : 20/11/2016
Course Fee Rs. 12300
Test Lab Hours : 30 mins
Class Room Training : Available
Instructor Learnfly Faculty
Available Training Modes Instructor-Led Class

Our curriculum will train you in formulating marketing strategies and update the current plan of action around the parameters of the analytic data. The course will be an opportunity to learn the expert tips and tricks of measuring your website's performance.

Week 1 : Google AdWords Fundamentals

  • AdWords Intro
  • Ad Rank
  • Landing Pages
  • Landing Page Examples
  • Campaign & Ad Group Fundamentals

Week 2 : Targeting and Bidding

  • Location Targeting
  • Location Targeting
  • Location Groups
  • Language Targeting
  • Language Targeting
  • Bidding & Budgeting
  • Bidding & Budgeting
  • Adding Conversion Tracking
  • Ad Extensions
  • Ad Extensions
  • Links & Further Reading

Week 3 : Creating Ads & Adding Keywords

  • Creating And Writing Ads
  • Adding Keywords
  • Keyword Match Types
  • Adding Keywords & Keyword Match Types
  • Adding Negative Keywords
  • Dynamic Keyword Insertion
  • Dynamic Keyword Insertion
  • Google Analytics real time

Week 4 : AdWords Strategies & Research Tools

  • Walk Through: Competitive Research
  • Google Keyword Planner
  • Using Google Analytics for Keyword Research
  • Better Keyword Research

Week 5 : Optimization

  • Optimization Overview
  • Optimizing Campaign Settings
  • Optimizing Through A/B Testing
  • Optimizing with Ad Extensions
  • Optimizing Click Through Rates
  • Optimizing with Negative Keywords

Week 6 –Display and Remarketing

  • Intro into Display Campaigns
  • Display Campaigns

Week 7 –Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Week 8 –Tools,Bidding,Other Advertising Options

  • Campaign optimizer
  • Keyword tool
  • Ads preview tool
  • AdWords Editor
  • Manual bidding
  • Changing bids through “edit keyword settings”
  • Image ads
  • Video ads
  • Mobile ads
  • The Wrap-up
  • Free AdWords eBook


Learnfly Academy is a forward-thinking educational ecosystem. We train extraordinary people for the emerging professions of the 21st century according to industry demand. We fill a crucial gap between learners and companies to train and hire the best talent in the market. Learning from Learnfly Academy increases your chances by 95% to get you the right job.

Live Class is a live streaming of teacher from our location. Learnfly Academy instructors deliver live classes in an online environment. Attendees join a WebEx session from their preferred location and connect to a hosted lab environment to practice what they learn. We run classes as per Indian Standard time.

Each attendee needs a computer with a high-speed Internet connection in order to connect to

  • A WebEx web conference session and
  • A hosted lab environment.
and For best results, we recommend the following browsers: PC - Internet Explorer or FireFox. Mac - 64-bit browser (Safari of FireFox). or Google Chrome We also highly recommend that you use a computer headset and microphone (VOIP) and that you attend from a quiet workspace to allow you to concentrate.


We have a very transparent fee structure. Please see the course fee next to the “Add to Cart” button on this page.

We only provide certified and industry expert trainers to our learners. Our teachers/instructors are highly qualified in their training verticals. Our instructors could be an individual teachers from colleges or working professionals from multi national companies like google, Facebook or Microsoft.

Of course you should. That’s what applications are for, don't worry. It's our responsibility to make sure that you are ready for any course you will attend. If it's not right for you, we'll let you know. We're not shy about things like that.

Yes. We do offer full job assistance once you do the certification from Learnfly. We have partnered ourselves with multiple small business and multi national companies to provide you the best working platform. We also conduct in-house campus events and send you invitations to experience multiple job opportunities at one place. We offer 99% job placement, if you do 2-3 job oriented courses from our catalogs.

Currently, you can attend our class’s in English or Hindi Language.

Yes Off course! You can reschedule a class with your assigned teacher or request for a pre-recorded session on your email.

We accept payments via credit cards, debit cards, net banking & NEFT. You can also pay us via paypal & paytm. Use the “Add to Cart” button provided on this page and checkout by making the online payment. You will receive an automated confirmation on your email after a success-full payment with further instructions.

Once you purchase training, we'll send you an email with registration instructions. Also, One of our counsellor will get in touch with you to assign you an online teacher and decide the class timings. We can either assign you to the existing running batch or add you in the upcoming batches.

You may cancel an order within 30 days of purchase for a full refund, but not inside of 3 days of your scheduled course.


Step 1 : Make an Online Payment

Step 2 : Our Counsellor will contact you within few minutes after payment.

Step 3 : Choose your time to attend your live class with our counsellor

Step 4 : Connect with a Live Teacher from your PC, Phone or a tablet & attend the class from anywhere in the world.

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