Learnfly Academy

Master degree in digital marketing

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  • Regular price Rs. 51,200.00

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Speak to Counsellor: Call 1-800 3000 7460 (India Toll Free)


Quick Overview

Course Description

With the ‘Introduction to digital marketing’ module, Learnfly aims to welcome the amateurs to the world of digital marketing. The module is specifically designed to introduce digital marketing to learners who are not thorough about the course-ware and its concepts. The primary focus of this module is to build the foundation with clarity and precision through the foundation principles of digital marketing.


We will make the individuals familiar with the different features of digital marketing while making them understand the power of digital marketing and how it works as a core driver of the marketing strategy. The course module will work on improving and enhancing your knowledge and letting you analyze the most contemporary search marketing activities.


  • The Definition of Digital Marketing
  • The Principles of Digital Marketing
  • Market Research vs Market Reality
  • The Digital Marketing Framework
  • The Key Concepts of Digital Marketing
  • The Opportunities of Digital Marketing
  • The Characteristics of Digital Marketing
  • The Implications of Digital Marketing
  • The Digital Marketing Quality Scale
  • Traditional Marketing vs Digital Marketing

Enroll for a Live Class

Enroll for the course at the earliest as we have limited seats available.

Duration : 1 hour
Batch Start Date : 19/11/2016
Course Fee Rs.51200
Test Lab Hours : 30 mins
Class Room Training : Available
Instructor Learnfly Faculty
Available Training Modes Instructor-Led Class

We will train you in basic illustrator techniques, and from thereon you will advance towards learning the use of Gradient, Types and Panels, Design, Perspective and Automation etc. The course is a great opportunity to learn for aspiring graphic designers and also the professionals looking to upgrade their skills.

Week 1 : Google AdWords Fundamentals

  • AdWords Intro
  • Ad Rank
  • Landing Pages
  • Landing Page Examples
  • Campaign & Ad Group Fundamentals

Week 2 : Targeting and Bidding

  • Location Targeting
  • Location Targeting
  • Location Groups
  • Language Targeting
  • Language Targeting
  • Bidding & Budgeting
  • Bidding & Budgeting
  • Adding Conversion Tracking
  • Ad Extensions
  • Ad Extensions
  • Links & Further Reading

Week 3 : Creating Ads & Adding Keywords

  • Creating And Writing Ads
  • Adding Keywords
  • Keyword Match Types
  • Adding Keywords & Keyword Match Types
  • Adding Negative Keywords
  • Dynamic Keyword Insertion
  • Dynamic Keyword Insertion
  • Google Analytics real time

Week 4 : AdWords Strategies & Research Tools

  • Walk Through: Competitive Research
  • Google Keyword Planner
  • Using Google Analytics for Keyword Research
  • Better Keyword Research

Week 5 : Optimization

  • Optimization Overview
  • Optimizing Campaign Settings
  • Optimizing Through A/B Testing
  • Optimizing with Ad Extensions
  • Optimizing Click Through Rates
  • Optimizing with Negative Keywords

Week 6 –Display and Remarketing

  • Intro into Display Campaigns
  • Display Campaigns

Week 7 –Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Week 8 –Tools,Bidding,Other Advertising Options

  • Campaign optimizer
  • Keyword tool
  • Ads preview tool
  • AdWords Editor
  • Manual bidding
  • Changing bids through “edit keyword settings”
  • Image ads
  • Video ads
  • Mobile ads
  • The Wrap-up
  • Free AdWords eBook
  • Introduction to Online
    Reputation Management (ORM)
  • Exemplifying Global & Local ORM Case Studies
  • Listening Online and how it is donev
  • Toots for Effective Listening: Google Alert,
    TweetDeck etc.
  • Competitive Research Skills
  • Real Time Listening
  • Sentiment and Business Metrics
  • Measuring and Analyzing Brand Sentiments Online
  • Analysis & Measurement
  • Misconceptions about Negative Conversations
  • Importance of Acknowledgement
  • Responding to Negative conversations
  • Public vs Private resolution
  • ORM Strategy Framework
  • Objectives
  • Measurement
  • Creation and Presentation of ORM Plan

Week 1 : Introduction to Google Analytics

  • Google Analytics Terms
  • Google Analytics Report Dashboard – how it
    looks & what are its elements
  • Google Analytics standard Reporting Views
  • Google Analytics Account
  • Getting code for website
  • Choosing Data Sharing Settings
  • Implementing code on website via two approaches
  • Tag Manager basics
  • IP Filtering
  • Goals – Strategic and Tracking
  • Analyze Content Performance
  • Reporting metrics – bounce rate, average
    time spend, visitor count
  • Tracking SEO results in Google Analytics
  • Google Webmaster Tools – Setting up and Reporting
  • Social Media Tracking – measuring value
  • Custom Dashboard for business

Week 2 : 10 Step Audit and Conversion Tracking

  • Site Search Tracking
  • Bounce rate by Traffic type
  • Account Filters
  • URL Tagging
  • Mobile website Conversion Tracking
  • Custom Reports to maximize revenue
  • Unify results for Easier Interpretation

Week 3 : Features of Google Analytics

  • Page load time
  • Social button interactions
  • Video interactions
  • Phone calls
  • Offline marketing
  • CRM integration
  • Mobile website & apps
  • Multi-Channel funnel
  • Google Analytics real time

Week 4 : E-Commerce and Tracking

  • Introduction to E-commerce Analysis
  • Analytics & Optimization
  • Google Analytics Enhanced Commerce
  • Getting started with Enhanced Commerce
  • Enhanced E-commerce Schema
  • Promotion Data
  • Impression Data
  • Product Data
  • Action Data
  • Mapping Your site
  • Creating Template
  • Creating Test Profile QA
  • Deploying Code
  • Reporting Vs Analysis
  • Analysis Preparation
  • Traffic Source Analysis
  • Multi-Channel Analysis
  • Onsite Merchandizing analysis
  • Shopping behavior analysis
  • Check Out analysis
  • E-commerce reports

Week 5 – Mobile App Analytics

  • The foundations of Mobile App Analytics
  • How to measure user behavior in your app?
  • How to find common traits for your users
    and increase user engagement?
  • How to use data to improve your monetization
    strategies?
  • What Google Analytics has to offer?
  • Metrics for Mobile apps screen tracking
  • Mobile apps e-commerce tracking
  • E-commerce tracking reports
  • What would you need to measure effectively?
  • Setting up tracking for app – Android and iOS
  • Adding event tracking for Android and iOS apps

Week 6 – Google Tag Management

  • Core concepts and principles of Tag Management
    using Google Tag Manager
  • How to create website tags and Manage Firing Rules
  • How to enhance your Google Analytics implementation?
  • How to configure other marketing tags like Dynamic Remarketing?
  • Tag Manager Structure Accounts and Containers
  • Publishing and Versions
  • Users and permissions
  • Setting up container
  • Rules for Analytics Tags
  • Preview and Publishing Tags
  • Understanding container versions
  • Previewing a container
  • Creating Customized Dashboard
  • Leveraging Custom alerts
  • Using table view options
  • In-page Analytics
  • Matched Query Types keyword positions & Day Parts
  • Custom Report Filters

Week 1: Search Engine Landscape

  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs, Categorization of SERPs
  • Crawling, Indexing and Ranking
  • How search Engines Work?
  • Evolution of Search Engines

Week 2: SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml
  • txt
  • Custom 404 Page structure
  • Search Engine Friendly URL
  • Checking Broken Links

Week 3 – On-Page Optimization

  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag, Meta Tag Description,
    Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 4 – On Page Optimization Using WordPress Based Website

  • Yoast
  • Installing WordPress SEO - Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 5: Google Analytics and Google Webmaster

  • Web Analytics
  • Working of Google Analytics
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics

Week 6: Web CEO, SEO Profiler and Other SEO Tools

  • Google Commands: allintitle, allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool)

Week 7: Project – Off Page Optimization – Link Building

  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links
  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning

Week 8: Online Reputation Management

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content
  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update
  • Introduction to Online Display Marketing
  • Types of Online Advertising
  • Display Marketing
  • Banner ads
  • Rich Media ads
  • Pop ups and Pop under ads
  • Contextual advertising
  • In Text ads
  • In Image ads
  • In video ads
  • In page ads
  • Display Marketing Platforms
  • Creating Banner Ads Using Tool
  • How to Reach Your Target Audience via Display Ads
  • Display Ads Design, Types, and Best Practices
  • Advanced Targeting Strategies for Display Ads
  • Payment Modules
  • Power of Remarketing
  • Retargeting Audience with Display Ads
  • Measurements and Metrics for Display Ads
  • Display Ads Best Practices

Week 1: Google AdWords

  • Introduction to Inorganic Search results
  • Google AdWords and PPC advertising
  • Microsoft Adventure(Bing and Yahoo)
  • Account Setup in Google AdWords
  • Structure of AdWords Account
  • AdGroups, Keywords, Ads, etc.
  • Advertising Campaign Types- Display, Search
  • Shopping and Video
  • Comparison between Search
    and Display Campaign
  • Learning the process by which
    AdWords rank Ads
  • Detailed description of AdWords
    Algorithm (Ad rank)
  • Quality score
  • Importance of Quality Score
  • CTR and its importance
  • Bids

Week 2: Search Campaign Creation

  • Search campaigns and its Types including Standard,
    Dynamic Search, All features and Product Listing Google Merchant Centre.
  • Creating your First Search Campaign
  • Campaign Settings
  • Location Targeting and its Types
  • Bidding Strategy (CPC)
  • Types of Bidding Strategy
  • Manual
  • Auto
  • Strategies for Advanced Level Bidding
  • Enhanced CPC
  • CPA
  • Flexible Bid Strategy
  • Advantages and disadvantages of Bid strategies

Week 3 – Ad Extensions

  • Ad-extensions and its Types
  • Add Ad-extensions in Campaign
  • AdGroups Creation using tool
  • Keywords
  • Finding appropriate keywords
  • Add Keywords in AdGroup
  • Keyword Planner Tool
  • Different types of f Keywords-Boards, exact, phrase, synonym negative
  • Advantages and Disadvantages of Keywords
  • Ads Creation
  • Ad metrics
  • Display URL
  • Destination URL
  • Writing an Ad Copy

Week 4 – Performance Analysis

  • Understanding the use of Conversion Tracking
  • Way to set up Conversion Tracking
  • Track Code in website
  • Verifying Conversion statistics

Week 5: Search Campaign Optimization

  • Optimizing campaigns with AdCopies
  • Ways to increase CTR
  • Quality Score
  • Negative Keyword
  • Evaluate Campaign statistics
  • Conversion Report in Optimization
  • Keyword Optimization
  • Ways to reduce OPC
  • Analyzing competitors Performance
  • Identify Fraud Clicks

Week 6: Display Campaign Creation

  • Display Campaigns- All features and Mobile App
  • Increasing engagement through Remarketing
  • Comparison between Display and Search Campaign Settings
  • Performing campaign settings
  • Google Ad Scheduling
  • Google Ad Delivery
  • Placement of Ads
  • Creating various AdGroups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Introduction to Remarketing?
  • Remarketing campaign setup
  • Remarketing List Creation
  • Creating Advanced level Lists

Week 1: Search Engine Landscape

  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs, Categorization of SERPs
  • Crawling, Indexing and Ranking
  • How search Engines Work?
  • Evolution of Search Engines

Week 2: SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml
  • txt
  • Custom 404 Page structure
  • Search Engine Friendly URL
  • Checking Broken Links

Week 3 – On-Page Optimization

  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag, Meta Tag Description, Meta
    Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 4 – On Page Optimization Using WordPress Based Website

  • Yoast
  • Installing WordPress SEO - Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 5: Google Analytics and Google Webmaster

  • Web Analytics
  • Working of Google Analytics
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics

Week 6: Web CEO, SEO Profiler and Other SEO Tools

  • Google Commands: allintitle, allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool)

Week 7: Project – Off Page Optimization – Link Building

  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links
  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning

Week 8: Online Reputation Management

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content
  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update

 

Learnfly Academy is a forward-thinking educational ecosystem. We train extraordinary people for the emerging professions of the 21st century according to industry demand. We fill a crucial gap between learners and companies to train and hire the best talent in the market. Learning from Learnfly Academy increases your chances by 95% to get you the right job.

Live Class is a live streaming of teacher from our location. Learnfly Academy instructors deliver live classes in an online environment. Attendees join a WebEx session from their preferred location and connect to a hosted lab environment to practice what they learn. We run classes as per Indian Standard time.

Each attendee needs a computer with a high-speed Internet connection in order to connect to

  • A WebEx web conference session and
  • A hosted lab environment.
and For best results, we recommend the following browsers: PC - Internet Explorer or FireFox. Mac - 64-bit browser (Safari of FireFox). or Google Chrome We also highly recommend that you use a computer headset and microphone (VOIP) and that you attend from a quiet workspace to allow you to concentrate.

 

We have a very transparent fee structure. Please see the course fee next to the “Add to Cart” button on this page.

We only provide certified and industry expert trainers to our learners. Our teachers/instructors are highly qualified in their training verticals. Our instructors could be an individual teachers from colleges or working professionals from multi national companies like google, Facebook or Microsoft.

Of course you should. That’s what applications are for, don't worry. It's our responsibility to make sure that you are ready for any course you will attend. If it's not right for you, we'll let you know. We're not shy about things like that.

Yes. We do offer full job assistance once you do the certification from Learnfly. We have partnered ourselves with multiple small business and multi national companies to provide you the best working platform. We also conduct in-house campus events and send you invitations to experience multiple job opportunities at one place. We offer 99% job placement, if you do 2-3 job oriented courses from our catalogs.

Currently, you can attend our class’s in English or Hindi Language.

Yes Off course! You can reschedule a class with your assigned teacher or request for a pre-recorded session on your email.

We accept payments via credit cards, debit cards, net banking & NEFT. You can also pay us via paypal & paytm. Use the “Add to Cart” button provided on this page and checkout by making the online payment. You will receive an automated confirmation on your email after a success-full payment with further instructions.

Once you purchase training, we'll send you an email with registration instructions. Also, One of our counsellor will get in touch with you to assign you an online teacher and decide the class timings. We can either assign you to the existing running batch or add you in the upcoming batches.

You may cancel an order within 30 days of purchase for a full refund, but not inside of 3 days of your scheduled course.

 

Step 1 : Make an Online Payment


Step 2 : Our Counsellor will contact you within few minutes after payment.


Step 3 : Choose your time to attend your live class with our counsellor


Step 4 : Connect with a Live Teacher from your PC, Phone or a tablet & attend the class from anywhere in the world.


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