Learnfly Academy

Search Engine Marketing

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  • Regular price Rs. 19,400.00

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Speak to Counsellor: Call 1-800 3000 7460 (India Toll Free)

Quick Overview

Course Description

Search Engine Marketing is all about ranking on top of the search result page by using paid ads. Online advertisement is a vital component of Internet marketing campaigns due to the enormous traffic on various digital platforms. Hence, it is necessary for a marketer to understand how to make things work - Online.

Our SEM program will train you how to strategically select and use keywords for running successful PPC campaigns. Duration of the program is 7 weeks, during which you will learn about:

  • Bid Management Plan
  • Campaign Management
  • Market Analysis
  • Performance Tracking

Our experts will train you in writing ads that will make the users 'Click'. The course provides in-depth training in PPC which is a much required skill to become an SEM expert. With a strong command over these skills you can apply and get hired in your dream company.

Enroll for a Live Class

Enroll for the course at the earliest as we have limited seats available.

Duration : 1 hour
Length : 7 Weeks
Batch Start Date : 19/11/2016
Course Fee Rs. 19400
Test Lab Hours : 30 mins
Class Room Training : Available

In the Search Engine Marketing course you will learn to increase your web traffic, which can be further utilized to increase your customer base. The SEM curriculum guides you through a variety of concepts in the digital marketing which will help you in enhancing your marketing skills.

Week 1: Google AdWords

  • Introduction to Inorganic Search results
  • Google AdWords and PPC advertising
  • Microsoft Adventure(Bing and Yahoo)
  • Account Setup in Google AdWords
  • Structure of AdWords Account
  • AdGroups, Keywords, Ads, etc.
  • Advertising Campaign Types- Display, Search
  • Shopping and Video
  • Comparison between Search
    and Display Campaign
  • Learning the process by which
    AdWords rank Ads
  • Detailed description of AdWords
    Algorithm (Ad rank)
  • Quality score
  • Importance of Quality Score
  • CTR and its importance
  • Bids

Week 2: Search Campaign Creation

  • Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre.
  • Creating your First Search Campaign
  • Campaign Settings
  • Location Targeting and its Types
  • Bidding Strategy (CPC)
  • Types of Bidding Strategy
  • Manual
  • Auto
  • Strategies for Advanced Level Bidding
  • Enhanced CPC
  • CPA
  • Flexible Bid Strategy
  • Advantages and disadvantages of Bid strategies

Week 3 – Ad Extensions

  • Ad-extensions and its Types
  • Add Ad-extensions in Campaign
  • AdGroups Creation using tool
  • Keywords
  • Finding appropriate keywords
  • Add Keywords in AdGroup
  • Keyword Planner Tool
  • Different types of f Keywords-Boards, exact, phrase, synonym negative
  • Advantages and Disadvantages of Keywords
  • Ads Creation
  • Ad metrics
  • Display URL
  • Destination URL
  • Writing an Ad Copy

Week 4 – Performance Analysis

  • Understanding the use of Conversion Tracking
  • Way to set up Conversion Tracking
  • Track Code in website
  • Verifying Conversion statistics

Week 5: Search Campaign Optimization

  • Optimizing campaigns with AdCopies
  • Ways to increase CTR
  • Quality Score
  • Negative Keyword
  • Evaluate Campaign statistics
  • Conversion Report in Optimization
  • Keyword Optimization
  • Ways to reduce OPC
  • Analyzing competitors Performance
  • Identify Fraud Clicks

Week 6: Display Campaign Creation

  • Display Campaigns- All features and Mobile App
  • Increasing engagement through Remarketing
  • Comparison between Display and Search Campaign Settings
  • Performing campaign settings
  • Google Ad Scheduling
  • Google Ad Delivery
  • Placement of Ads
  • Creating various AdGroups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
  • Introduction to Remarketing?
  • Remarketing campaign setup
  • Remarketing List Creation
  • Creating Advanced level Lists


Learnfly Academy is a forward-thinking educational ecosystem. We train extraordinary people for the emerging professions of the 21st century according to industry demand. We fill a crucial gap between learners and companies to train and hire the best talent in the market. Learning from Learnfly Academy increases your chances by 95% to get you the right job.

Live Class is a live streaming of teacher from our location. Learnfly Academy instructors deliver live classes in an online environment. Attendees join a WebEx session from their preferred location and connect to a hosted lab environment to practice what they learn. We run classes as per Indian Standard time.

Each attendee needs a computer with a high-speed Internet connection in order to connect to

  • A WebEx web conference session and
  • A hosted lab environment.
and For best results, we recommend the following browsers: PC - Internet Explorer or FireFox. Mac - 64-bit browser (Safari of FireFox). or Google Chrome We also highly recommend that you use a computer headset and microphone (VOIP) and that you attend from a quiet workspace to allow you to concentrate.


We have a very transparent fee structure. Please see the course fee next to the “Add to Cart” button on this page.

We only provide certified and industry expert trainers to our learners. Our teachers/instructors are highly qualified in their training verticals. Our instructors could be an individual teachers from colleges or working professionals from multi national companies like google, Facebook or Microsoft.

Of course you should. That’s what applications are for, don't worry. It's our responsibility to make sure that you are ready for any course you will attend. If it's not right for you, we'll let you know. We're not shy about things like that.

Yes. We do offer full job assistance once you do the certification from Learnfly. We have partnered ourselves with multiple small business and multi national companies to provide you the best working platform. We also conduct in-house campus events and send you invitations to experience multiple job opportunities at one place. We offer 99% job placement, if you do 2-3 job oriented courses from our catalogs.

Currently, you can attend our class’s in English or Hindi Language.

Yes Off course! You can reschedule a class with your assigned teacher or request for a pre-recorded session on your email.

We accept payments via credit cards, debit cards, net banking & NEFT. You can also pay us via paypal & paytm. Use the “Add to Cart” button provided on this page and checkout by making the online payment. You will receive an automated confirmation on your email after a success-full payment with further instructions.

Once you purchase training, we'll send you an email with registration instructions. Also, One of our counsellor will get in touch with you to assign you an online teacher and decide the class timings. We can either assign you to the existing running batch or add you in the upcoming batches.

You may cancel an order within 30 days of purchase for a full refund, but not inside of 3 days of your scheduled course.


Step 1 : Make an Online Payment

Step 2 : Our Counsellor will contact you within few minutes after payment.

Step 3 : Choose your time to attend your live class with our counsellor

Step 4 : Connect with a Live Teacher from your PC, Phone or a tablet & attend the class from anywhere in the world.

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