Learnfly Academy

Search Engine Optimization

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  • Regular price Rs. 19,000.00

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Speak to Counsellor: Call 1-800 3000 7460 (India Toll Free)

Quick Overview

Course Description

Every business, every organization, and every individual wants to acquire the top most space on the search result pages. With Google dominating the digital circuit, online marketing strategies have to be shaped around its algorithms.

This SEO Program will enable you to understand the latest developments in the algorithms, and the influential factors which affects ranking. We will make you capable of formulating strategies and Plan of Action for bringing your website at the top of Search Engine Result Pages(or SERPs).

Our project based training will give you sufficient experience of how things work in the SEO world, how to generate traffic, use keywords, and the expert SEO tactics to increase your online visibility. On completion of the course you will:

  • Master the techniques used by SEO specialists
  • Learn to optimize different types of website
  • Learn to strategize Digital Marketing campaigns

Our experts will train you in writing ads that will make the users 'Click'. The course provides in-depth training in PPC which is a much required skill to become an SEM expert. With a strong command over these skills you can apply and get hired in your dream company.

Enroll for a Live Class

Enroll for the course at the earliest as we have limited seats available.

Duration : 1 hour
Length : 8 Weeks
Batch Start Date : 20/11/2016
Course Fee Rs. 19000
Test Lab Hours : 30 mins
Class Room Training : Available
Instructor Learnfly Faculty
Available Training Modes Instructor-Led Class

The course provides insights into Google analytics and Google Master which will upgrade your skills as an SEO professional. The curriculum educates you about the Search Engine Algorithms and Google Updates.

Week 1: Search Engine Landscape

  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs, Categorization of SERPs
  • Crawling, Indexing and Ranking
  • How search Engines Work?
  • Evolution of Search Engines

Week 2: SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml
  • txt
  • Custom 404 Page structure
  • Search Engine Friendly URL
  • Checking Broken Links

Week 3 – On-Page Optimization

  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 4 – On Page Optimization Using WordPress Based Website

  • Yoast
  • Installing WordPress SEO - Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Week 5: Google Analytics and Google Webmaster

  • Web Analytics
  • Working of Google Analytics
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics

Week 6: Web CEO, SEO Profiler and Other SEO Tools

  • Google Commands: allintitle, allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool)

Week 7: Project – Off Page Optimization – Link Building

  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links
  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning

Week 8: Online Reputation Management

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content
  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update


Learnfly Academy is a forward-thinking educational ecosystem. We train extraordinary people for the emerging professions of the 21st century according to industry demand. We fill a crucial gap between learners and companies to train and hire the best talent in the market. Learning from Learnfly Academy increases your chances by 95% to get you the right job.

Live Class is a live streaming of teacher from our location. Learnfly Academy instructors deliver live classes in an online environment. Attendees join a WebEx session from their preferred location and connect to a hosted lab environment to practice what they learn. We run classes as per Indian Standard time.

Each attendee needs a computer with a high-speed Internet connection in order to connect to

  • A WebEx web conference session and
  • A hosted lab environment.
and For best results, we recommend the following browsers: PC - Internet Explorer or FireFox. Mac - 64-bit browser (Safari of FireFox). or Google Chrome We also highly recommend that you use a computer headset and microphone (VOIP) and that you attend from a quiet workspace to allow you to concentrate.


We have a very transparent fee structure. Please see the course fee next to the “Add to Cart” button on this page.

We only provide certified and industry expert trainers to our learners. Our teachers/instructors are highly qualified in their training verticals. Our instructors could be an individual teachers from colleges or working professionals from multi national companies like google, Facebook or Microsoft.

Of course you should. That’s what applications are for, don't worry. It's our responsibility to make sure that you are ready for any course you will attend. If it's not right for you, we'll let you know. We're not shy about things like that.

Yes. We do offer full job assistance once you do the certification from Learnfly. We have partnered ourselves with multiple small business and multi national companies to provide you the best working platform. We also conduct in-house campus events and send you invitations to experience multiple job opportunities at one place. We offer 99% job placement, if you do 2-3 job oriented courses from our catalogs.

Currently, you can attend our class’s in English or Hindi Language.

Yes Off course! You can reschedule a class with your assigned teacher or request for a pre-recorded session on your email.

We accept payments via credit cards, debit cards, net banking & NEFT. You can also pay us via paypal & paytm. Use the “Add to Cart” button provided on this page and checkout by making the online payment. You will receive an automated confirmation on your email after a success-full payment with further instructions.

Once you purchase training, we'll send you an email with registration instructions. Also, One of our counsellor will get in touch with you to assign you an online teacher and decide the class timings. We can either assign you to the existing running batch or add you in the upcoming batches.

You may cancel an order within 30 days of purchase for a full refund, but not inside of 3 days of your scheduled course.


Step 1 : Make an Online Payment

Step 2 : Our Counsellor will contact you within few minutes after payment.

Step 3 : Choose your time to attend your live class with our counsellor

Step 4 : Connect with a Live Teacher from your PC, Phone or a tablet & attend the class from anywhere in the world.

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